The original “inventor” of the independent media agency concept, now the fastest growing organization in the industry, U.S. International Media is Canopy Brand Group’s proud media partner providing research, all media planning, execution, promotion and tracking support. USIM’s staff of 220 experienced, talented media professionals in offices in 22 major U.S. and Canadian markets has all available industry research in-house, full platform-neutral, all-media planning capability – interactive and digital as well as traditional including special groups handling promotional programs and Direct Response tracking and monitoring – at clients’ disposal. USIM’s client-service orientation is famous in the industry as well as its system of negotiating local media locally in addition to its digital and national network expertise.
Canopy & US International Media form alliance
Welcome Spencer!
Spencer Judge has joined Canopy for the summer ’11 as an intern, assisting with all agency initiatives. Spencer joins us from Canada, through University of Dreams, an internship program that places young, up-and-coming, creative stars within relevant agencies. We’re excited to have Spencer on-board, and are looking forward to watching him flourish.
Growing by the Johns
Canopy is excited to introduce two new faces to our team… John Krubski, Director of Brand Strategy, and John Natoli, Director of Digital.
Krubski enjoys a well-earned reputation for bringing the consumer’s point of view to the head of the marketing table. He is the creator of CustomerFactorMetrics – a proprietary customer insight engine that challenges many assumptions about what we need to know to effectively market in the 21st century. Prior to joining Canopy, Krubski spent a number of years as an independent strategic planning consultant and consumer insights expert for a wide range of small and large companies, including American Express, Charles Schwab, Outback Steakhouse, Sears, IBM, Michelin, Fox Television, DreamWorks, Mercedes-Benz, General Mills, Quaker, PepsiCo, and many more. He is now our ‘Futurist’.
Natoli is an expert in quickly assessing needs and devising solutions using efficient and extensible web technology. He has overseen the successful implementation of modern web presences for dozens of brands such as OoohlalaBath.com, FullCircleBrand.com and Urnexathome.com. With a focus on finding the proper technological fit for his clients’ online goals, tight project management, and a seamless handoff, John ensures that clients can make the most of their online investment. Prior to joining Canopy, John was an independent digital developer working on small to mid-size brands. He is now our ‘Digitalist’.
Please join me in welcoming them both to our team, and feel free to reach out to learn more about how we can help your brand.
Canopy Goes Full Circle
Urnex Brands, the world’s leading manufacturer of cleaning products for coffee and espresso equipment, has gone green with the website launch of their environmentally responsible line, Full Circle.
Full Circle, is the first family of products using renewable and naturally occurring ingredients. With the tagline, “Clean for your coffee, Clean for our environment”, Full Circle’s website embraces the brand’s goal of achieving sustainability from the ground up. The site incorporates various eco elements to highlight the products including the ability to learn more about going green.
“The Full Circle Coffee Wash Brand is an exciting step forward in our efforts to help people make better tasting coffee, while simultaneously raising the standards for consideration of the world around us.” says Josh Dick, President at Urnex.
“We are extremely excited about the launch of the Full Circle site. This is a great product that eco-conscious consumers should be aware of. And, as an agency that is eager to grow within the green sector, this was a great project to plant that seed.” says Marc Sampogna, Managing Director at Canopy.
Visit www.fullcirclebrand.com to learn more about Full Circle.
Marc Sampogna Inducted into Cambridge
Marc Sampogna Inducted into Cambridge Who’s Who Executive, Professional and Entrepreneurial Registry
See Article Here